Moving a Few Miles can be as Difficult as Going Cross-Country…

Target Readers:

  1. Advisors struggling with change in their business.
  2. Advisors who are friends with Mike.
  3. Advisors who work with USA Financial.

Talking Points:

  1. Once you begin, you might as well keep the momentum going.
  2. Short-cuts are seldom short-cuts.
  3. Pruning & purging are liberating.

Here’s the Skinny,

I apologize for my recent absence.  Very unexpectedly, we have moved homes.

My two oldest are in college (so mostly out of the house), which leaves just me, my wife, and our youngest.  We had been halfheartedly (read as lackadaisically) looking for a new home over the past two years.  We were in no rush.  But then my wife stumbled onto a home she really liked and we could “see” ourselves in for many years to come.

And if you know the Walters, once a decision is made, we hit the gas pedal and get to high gear as quickly as possible.

Bang – bang real estate conditions in our area had a bit to do with the speed of things, but in a nutshell, we bought a new home in 24 hours and sold our existing home (of 15 years) in under 48 hours.  Bang – bang – done.  And to make things even more interesting, the previous owners of the home we purchased were relocating to Hawaii, so we bought their furniture as well.  Then the buyers of our home expressed a desire to buy our furniture as they were relocating from Chicago.  Bang – bang – done.

Its like we were in college all over again, throw the cloths in the car, bang – bang – done.

Or so I thought.  We soon learned, the traditional moving companies were not interested in “our small job” as there was no furniture involved.  That left us to do all the packing (not something we had anticipated) ourselves.  But the good news is that we were able to prune & purge 15 years of accumulated clutter.  This cut the moving job in half, literally.

In the end…

  1. It turned out that once we determined we were moving, it would have been just as easy (or easier) to tackle a full-on move, including the furniture.  I think many businesses underestimate this truth in managing their projects.  Once you green light a project, often times the small to mid-sized project isn’t any easier than the big monster project.  The hardest part is just starting and gaining momentum.
  2. Getting rid of clutter is good for EVERYONE.  Its liberating.  It increases productivity.  Satisfaction skyrockets.  And efficiency becomes the norm.  Again, I think many businesses (and advisors/executives/staff) overlook the need to prune & purge in order to keep focused on what really matters.

In that vein, below is a link to a great article from John Jones, Digital Marketing & Communication Manager at USA Financial.  He shares great insight on using Facebook as a marketing & seminar tool.  May I suggest you focus on John’s article while thinking how you could revamp, streamline and enhance your seminar/event marketing?

Here is the article link from July 24, 2018, Investment News, “Why advisors are turning to Facebook ads to fill seminar seats”.

I’ll be back at it with regular blogs and podcasts in August.

That’s the Skinny, 

 

 

 

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